Category Archives: Branding & Marketing

Should Indeed Be Worried About Google Jobs API?



Our CareerXroads members have seen a number of headlines about the Google Jobs API and the Jobs search results that are expected. Some have even been given access to a CXR members-only webinar with the Google team to learn more about the ongoing work.  But even that might not have prepared them for the simplicity […]

The post Should Indeed Be Worried About Google Jobs API? appeared first on CXR Podcasts.

Play

Are You Delivering What Your Ideal Candidates Are Looking For?



It seems so simple – and so obvious – to say, “Know your audience.” But, for talent acquisition, that audience includes a variety of stakeholders: hiring managers, colleagues, business leaders and, of course, the candidates who come in many flavors. Profiling your target candidates is definitely a challenge – but a challenge worth taking.

The post Are You Delivering What Your Ideal Candidates Are Looking For? appeared first on CXR Podcasts.

Play

CXR “Uncorked” with Susan Hensley



Join us and have a listen to the first installation of this special CareerXroads podcast series where we connect with E. & J. Gallo’s own Susan Hensley.  In this podcast, we talk about our take on a Kali Hart pinot noir while hearing how the small but mighty Gallo House of over 100 various brands […]

The post CXR “Uncorked” with Susan Hensley appeared first on CXR Podcasts.

Play

The Importance of Building an Employment Brand Foundation



Employment branding can feel like such a new field. The people tasked with branding in talent acquisition often have to explain themselves and their value to others in their company. They might feel a bit like pioneers trying to forge their way through new initiatives and projects. Yet, the tactics and strategies used in employment […]

The post The Importance of Building an Employment Brand Foundation appeared first on CXR Podcasts.

Play

NPS As Your Baseline for Measuring Candidate Experience



Apparently asking your customers a direct question like: “How likely are you to recommend our company/product/service to your friends and colleagues?”  is a pretty solid indicator of your brand’s relationship with its customers and, in fact, has real value in differentiating one company’s performance from another.

The post NPS As Your Baseline for Measuring Candidate Experience appeared first on CXR Podcasts.

Play

Chris Hoyt and Jess Von Bank Talk About The Consumer Candidate



Last week I joined Jess for a 30-minute call where we openly discussed topics ranging from the candidate experience to embracing bots and innovation in recruiting to some of the little things that can make all the difference in our branding and marketing to talent.

The post Chris Hoyt and Jess Von Bank Talk About The Consumer Candidate appeared first on CXR Podcasts.

Play